So what’s yours?
How do you find it and then tell it?
For as Jeff Bullas says, in another of his insightful blogs, even the smallest idea can become a big story. The secret to success is in its telling.
And having a story, a really compelling one, takes you one step closer to customers, partners, investors and employees buying into you and your business, in preference to your rivals.
Your story is something that is fundamentally unique – because it is yours alone. And that makes it special. Tell it simply – and concisely. It’s not your life story or everything you’ve ever done. It’s your business story.